Aligning Inspiration

When a friend is trying to get their name out quickly with a promotional site, I tend to recommend that they choose an image they love and begin to build a theme off of that. When my friend Stephanie, the soon to be famous Brooklyn based editor, requested a quick site that would serve as a launching point for her demo reels and video clips, I suggested she patrol istockphoto and see what she found. When she returned a few images, I quickly threw together a couple of suggestions that mainly relied on colors from the image and alignment. My other concern was that they could be coded quickly, so I kept it simple.

We passed ideas back and forth in this way and iteration was quick- the beauty of working on a two person team. This isn’t always a feasible method, but when working with a friend it was an enjoyable experience. Nothing beats playing around with a meaningful image and subtly making fun of your friend in the dummy text. It’s one of those priceless gems I hold dear when working for free.